blog.gabrielsimmer.com/content/posts/its-wrong-to-compare-tech-companies.md

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title: It's Wrong to Compare Tech Companies
date: 2015-10-23
---
Alright, everyone calm down, it's not always true but read on to see my
reasoning.
Recently I was talking to my friend and fellow web developer [Sam
Bunting](http://sambunting.biz/). We set on to the topic of Google being evil after me asking why he chose a Windows Phone over something like an Android phone or an iPhone. His reasoning was simply that
> Because in all honesty, I like Microsoft and dislike Google, The
> phones for a fairly powerful spec is quite cheap compared to things
> like iPhones, I really like flat design and personalisation of my
> stuff (Which I can do really easily on Windows Phones) and it is fast,
> not just out of the box, but *\[after a lot of use\]* it appears to
> have not lost any performance at all.
He pointed out that he feels google is an 'evil company', and that they get everything they -- and what they don't get they bully out of
existence. We went on to compare Google vs. Microsoft (a friendly
sparring match if you will) and I left with the conclusion that we
really should not be comparing those two companies -- just like how we shouldn't compare apple to oranges.
Tech companies try to innovate (at least, most of them). They find new
ways to do things and earn some revenue off that. They do things the way
they want to. The way they see is the 'right way'. It's not really fair
to compare Android to Windows Phone because they're aiming for two
different things. Android is going for customizability and aiming for
all markets, whereas Windows Phone seems to be aiming more for the
low-to-medium end business-oriented smartphones for people who want to
get stuff done and don't care about changing their launcher or flashing
custom ROMs. It's like that for iOS too. iOS is more focused on Apple's
closed garden, and people who invest in their (rather pricey compared to
the competition) technology want to be enclosed in Apple's walled garden
of safety, where maybe the ability to change their icons isn't there but
the safety and speed (although with iOS 9 that's debatable) are present.
Obviously, some companies could be easy to compare, like Intel and AMD,
or Nvidia and AMD, but that's because they're in the same sort of
business -- they make processors and graphics cards for PCs, among
other endeavours. But for the most part I don't think it's fair to
compare Microsoft vs. Google vs. Apple. They're all going their own
directions.